UGG Since 1974 is an Australian owned, Australian made manufacturer of the finest quality UGG boots. With almost five decades of experience crafting UGG boots, our heritage dates back to the 1970s, when UGG boots were first innovated in our Australian backyard. Under the watchful eye of a young sheep classer from the Australian country, it was then that our bespoke workshop started turning out premium quality sheepskin boots and accessories, one piece at a time. Most people don’t realise that in Australia, the word "UGG" is not owned by a singular company, and there are many different retailers of UGG boots, 96% of which are made in China. UGG Since 1974 produces the original, Australian made UGG boots, so be sure to buy directly from our website www.uggsince1974.com.au. At UGG SInce 1974, there are no conveyor belts or mass-produced products, instead you’ll find one-of-a-kind leathers, the wooliest of Australian merino sheepskins, and UGG boots being artfully crafted by their talented makers, most of whom have mastered their craft over decades of practice and precision. We craft our UGG boots to order, and we’re looking forward to making a pair especially for you.