Bare + Free (the concept) was born way back in April 2018 on a visit to one of our favourite holiday destinations – Queenstown, NZ! After spending time slowly converting our household products to more natural alternatives, it wasn’t until I was away that I read about risks aluminium based antiperspirants. I was reading labels on my skin care, soaps and body washes but the one product I used everyday didn’t come to mind. It was at this point that my supermarket brand deodorants were tossed in the bin and I went cold turkey into armpit detox (lucky it was cold!).
After returning home and trying a couple of different brands none ticked all the boxes for me, having experience in making bath and body products I used this knowledge to make my own. After a few months I decided I want to take this to the next level and from there I worked with cosmetic chemists to fine tune the formula and hit production. Bare + Free officially launched in October 2019 and is fast becoming a household name.